Design as Conversation

Any movement of information about design, whether from person to person, a group to a group, or even from past to future, is a conversation that deserves to be had.  But how and why are conversations about design so common and important?

Design begins as an idea, is formulated, and presented… sent back, revised, and presented again… then revised some more.  Finally, after both the designer and the client are satisfied that it meets the criteria set forth, it is sent out into the world. 

So then where does the conversation begin?

In fact, the conversation commences as soon as a concept is articulated.

As a design is being perfected, input into what the design needs to be and what should be creates a definite forum for discussion.  Designers converse with other designers, and their own clients to try to convey information through a number of mediums.  They search for the proper manifestation of whatever they need to express, whether it be an emotion, essence, or the utility of a product.  It is a process that challenges and improves both designs and designers alike. 

Image from  http://www.cbelearning.com/gallery/fullscreen/designer%20team%20meeting%201.jpg

The conversation then continues when a design enters the world and is interpreted by other designers.  A design will undoubtedly impact other designers work, whether they appreciate the design or dislike it.  A good design sparks a conversation about what elements make it so appealing.  If they are inspired by it, elements from a design may show up in other designer’s works in the future.  If they dislike it, their future work may not resemble the design, or any of the design elements, at all.  Either way, a conversation has been started. 

          

Right Image from  http://design-milk.com/images/2010/05/kingston-shaw-daily-4.jpg

Image from  http://www.reuther.wayne.edu/node/3230

Possibly more than anything else, though, designs have the ability to transcend time.  When something is created, it has the potential to impact a society and make a lasting impression.  If it is effective enough, it can inspire many designers to come.  Looking into the past we often find our inspiration for future designs.  In this way, design never dies and the conversation about why and how can continue into the future generations of designers.

Let’s face it, design is conversation.  It’s as simple as that.